TELEPASS
MOVEO
From 0 to 5 Million Clicks for Telepass Editorial Content
Moveo is Telepass’s editorial platform dedicated to mobility and travel. It was built to become a scalable acquisition channel, not just a content hub, attracting high-intent users and turning traffic into measurable business impact.
Together with the client, we defined three core objectives:
Audience Acquisition
Capture high-value traffic by intercepting real user demand across mobility and travel queries.
Brand Positioning
Establish Telepass as a leading voice in the mobility space through consistent, search-driven content.
Lead Generation
Convert organic traffic into qualified leads for Telepass products and services.
The strategy was built around a clear objective: positioning Moveo as a leading authority in the mobility space by developing a consistent and high-quality editorial presence over time. To achieve this, we structured the content model around two complementary dimensions. On one side, news-driven content designed to capture real-time demand and generate immediate traffic. On the other, evergreen content aimed at building long-term visibility and ensuring sustained organic growth.
The project started with an in-depth market and competitive analysis to identify key topic clusters and uncover the most relevant organic opportunities. These insights guided the definition of the blog architecture and editorial categories, designed to maximize search coverage while improving user navigation.
In parallel, we optimized the platform from both an SEO and CRO perspective, increasing organic visibility and enhancing its ability to convert traffic into measurable value. The site was also specifically optimized for Google Discover and Google News, unlocking additional distribution channels for editorial content.
A key component of the strategy was the design of conversion-focused banners and call-to-actions, aimed at transforming editorial traffic into qualified leads.
Finally, we developed a structured monthly editorial plan that balances timely, trend-driven content with evergreen assets, ensuring both short-term performance and long-term growth.
SEED’S INSIGHT
During the project, one editorial theme clearly stood out: Italian villages. This content consistently achieved top rankings and strong user engagement, revealing a high level of latent demand around experiential travel and local discovery.
Leveraging these insights, we developed a data-driven study combining search behavior with interest in Italian destinations. This allowed us to transform editorial content into a source of proprietary insights, enriching the user experience while strengthening Moveo’s authority on the topic.
In just two years, Moveo established itself as a leading voice in the mobility and travel space, achieving exceptional organic growth and a strong, scalable editorial presence.
VISIBILITY INDEX — MOVEO.TELEPASS.COM
166.293
Total Ranking Keywords
3.6M
Organic Traffic
13.555
First Page Keywords
1.2M / 7K
Discover / News Reach
2.650
TOP3 Keyword Rankings
300
Telepass Leads
THE IMPACT OF SEED’S INSIGHT
Within just two months, the Italian villages study delivered outstanding Digital PR results, significantly exceeding initial expectations.
The project generated over 55 organic backlinks from domains with an average Authority Score of 40, alongside more than 110 media mentions across leading national and international publications, including La Repubblica, Sky TG24, Il Messaggero, ANSA and Rai News. It also drove over 12,000 social interactions across major platforms.
These results positioned Moveo as a trusted source in the mobility and travel space, amplifying brand visibility far beyond organic search and establishing a strong media presence.
WANT SIMILAR RESULTS?
- Free analysis of your current positioning
- Custom strategy built around your business goals
- Clear, measurable results
THE GROWTH
YOU NEED
Free introductory meeting and initial analysis
“Moveo is a journey within the journey, and with Seed by our side, every ‘cost’ was carefully planned and every result achieved confirmed a winning strategy.”
SILVIO BUCCARELLO
SEO Manager
@Telepass
